When you are looking for ways to promote your small business, it can be very expensive and daunting to try and compete with the big boys. However, there is no need to throw a ton of your hard-earned money out there on unsuccessful interruption marketing. Instead, you need to attack it guerrilla-style. Read on to find out how you can successfully market your small business on a shoestring budget.
Most companies will spend a small fortune to attract a buyer with the above 3 qualities, in fact many do, it’s called advertising. But what about the small companies with little or no budget for slick ads or the money to hire a top gun copywriter. They have to get creative.
To succeed you’ll need a creative and integrated offline and online marketing plan. Of course, you will need to make sure that your website looks professional. If visitors come to your site after all your hard work getting them there and can’t find what they need, they are apt to leave and never return. All of your information should be up-to-date, easy to find, and reflect what you are doing with your offline marketing efforts.
Using Wild Posting means that you are taking the road less traveled and using unconventional approaches to marketing and advertising, using much less money, while still getting a very positive response from your sales material.
By configuring a QR code to give a shortcut to that cumbersome website address, your conversion rates will dramatically increase because you’ve made it easy for a prospect to view and respond to your offer.
Personally, I rather like the idea of keeping ten or twenty copies of a book on hand, and let ComiXpress print out more books as they’re needed. It definitely beats moving to a bigger place, especially in this housing market.
Ask for referrals. Asking for referrals is one of the most overlooked yet powerful tactics for getting fresh leads. And they are warmer to you, because you can mention your referrer by name.
Posting classified ads on places like Craigslist and usfreeads are also an effective way to show up in the search engines for your desired keywords. Many of the classified ad sites get indexed very well by the major search engines. Again, create a strong title, description, and tags. Some of these classified ad sites accept HTML so be sure to utilize common SEO practices by using h1 tags and keyword rich anchor text.
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